Are we doing it backwarks?

[Jennifer]

I have to wonder after reading some of this chapter how often we go about things backwards.

We can look online, we can look through the classifieds, etc. for job opportunities, send in a resume that gets lost in a sea of others and hope for an interview and hope to get hired....

or

Hill suggests we can get specialized knowledge, do our research well, design our own job, organize a plan and then present it to a company for any set salary we choose knowing that we have proposed them with something that they can't turn down. 

If we want to work for someone or a company why would we do it any other way?